Language and Media

Language connects – as long as you understand it. Though China is making progress to promote the universal language English communication barriers still present a considerable problem. This applies particularly to business projects in central or western China – a region which is gaining importance regarding sourcing as well as sales.

Interpreting and Translating

peterek provides fast and smooth communication. No matter whether written or spoken language, whether mere text translations, certified translations, webpages or interpreting during negotiations and conferences. During business trips and/or at the occasion of fairs peterek arranges multilingual assistants. English, German and Mandarin are not the only language pairs being on offer. At request other European languages are available. The use of modern translation software is taken for granted.

Mandarin language courses in China

Those who intend to learn Mandarin in China are spoilt for choice. Browsing the web you will be confronted with an incredible amount of offers. Questionable, however remain quality, suitability for the individual need as well as the organisation of the entire stay in China. peterek offers support in the selection process and recommends tested and qualified language schools which meet the corresponding personal requirements.

Website

So many countries, so many costums. This principle applies as well when designing a webpage and its communication channels. If you want to address potential customers from China in their native language, mere translation is not enough. Design, tonality and communication channels should as well suit the Chinese target group. The art is to balance your own western oriented corporate identity and the expectations of the target group in China. Cooperating with native Chinese designers peterek provides advice and develops a website which adapts as well to the existing web appearance.

Communication Consultancy China

It is generally known that the media system in China follows its own laws and rules. peterek provides media and communication consultancy and gives advice how to arouse attention in China. Depending on individual requirements the offer comprises the identification of potential target groups, the development of a mediaplan which fits the target group as well as implementation and performance review. Press releases on a one-off basis, PR designed for specific fairs or communicative support of specific events are as well part of the communication service.

Intercultural Training

If you want to be successful while doing business with foreign partners it is crucial to interpret their behaviour in the right way. An intercultural training raises awareness about signals which are meant as subtle messages. What is typical about Chinese decision making? Which rules determine official and inofficial behaviour? Practical tips regarding rules of conduct at typical business events for example a banquette are as well dealt with during an intercultural training. This service addresses those who want to prepare for a stay abroad in China as well as those who are often in touch with Chinese business partners.